You may be surprised to know that Sharp has been the leader in LCD making for years. Sharp has been manufacturing LCDs not just for television sets but also for mobile phones, digital cameras and camcorders. Sharp is also doing well in providing LCD elements for projectors and displays. Sharp’s quality and unparalleled LCD craft is the company’s best asset but as competitors start to come in the picture, Sharp’s dominance in the market starts to decline as well.
This is truly a test to Sharp TVs but nevertheless Sharp’s LCD products are still hugely famous. The term Aquos is used by the company to separate its mini-brand from the rest of the TV models. As compared to other LCD TV makers, Sharp boasts of seventeen unique TV units under the Aquos lineup in 2005. Sharp takes pride of twelve 16:9 widescreen displays and five units of 4:3 widescreen LCD panels.
Sharp TVs are truly a technological marvel on its own right. One of the best performing Sharp TVs that has earned several nods from users and reviewers is the LC-37D40U 37-inch flat panel Sharp LCD TV. This model boasts of a WXGA resolution of 1366 by 768p and includes an integrated foot stand, a twenty watts speaker system, ATSC, HDTV and NTSC tuners, a couple of HDMI high def input jocks, a pair of component video, three composite video and an S Video connection. If that’s not enough, its eye candy design is made nicer with its chocolate matte black finish coupled with a glossy jet black frame.
At first glance, you’ll be really stricken by the amazing dark chocolate toppings of this new Sony LCD baby. Once again, Sony’s superiority in LCD technology is eminent. And you will also be amazed on how this product processes and scales image. According to its creator, world-famous electronics designer Toshiyuki Kita, the new LCD Sharp TV is not just a cosmetic product. Although, its finishing was designed to match modern home interiors, its creator says, the LC-37D40U belongs to Sharp’s sixth generation of LCD TVs offering more rapid response times and wider angles for viewing.
Just a good advice though, it is very important to change the settings of this new Sharp television model to be make it fit for home use. You may not notice it, but the first time you saw this model on the store you may have been amazed by the vivid brightness of the images. Once you have bought and brought this at home, you will have to decrease the LCD backlight options otherwise you won’t be able to admire the dark scenes of a movie. In commercial settings, TV dealers are setting the LCD backlight to maximum because it attracts the customer. The logic is, the brighter the image, the catchier a TV product becomes to a potential customer.
In order to adjust the LCD backlight setting, you will have to decrease it zero. The least setting is -16 and the highest is +16. Another things you will need to calibrate is the color temperature settings. Sharp TVs are set to a High Color Temperature setting when they come out of the factories producing reddish skin tones on the human images. For this part, you will have to adjust the color temperature to Medium High.
Of course, all TV models have their share of ups and downs. In the case of this new Sharp LCD TV, the remote controller is awkwardly long. If you have older previous models of Sharp LCD TV you will notice that nothing has changed. In fact, the buttons have become less friendly.
Nevertheless, the new LC-37D40U from Sharp is a sure fire hit in major consumer electronics retailers. It’s everything you need in an LCD TV. Great images, excellent color saturation, better black levels with only fewer adjustments. According to reviewers, its closest competition is Sony’s KDL-V0XBR1 LCD.
